It serves the purpose of advertising in a low impact way that most people would not notice. It's a gentle way of "scent marking" web sites that have not supplied their own favicon file. Actually, I think it is quite clever of BlueHost to exploit that.
Originally Posted by Nascency
That being said, if there isn't one already, there should be a way to turn off automatic regen of the file in the control panel, just in case someone wants the default browser icon to appear instead.
- Jim Haggerty -